Guest in Class: An Inspiring Encounter with Factory of Us on Entrepreneurship

As Factory of Us, we were delighted to take part in the “Guest in Class” event organized by the Department of Communication and Design at Nişantaşı University. Our founder, Betül Karaca, had the opportunity to meet with students and share the story of our brand’s journey, our path through entrepreneurship, and our vision of sustainable design.

This special event was more than just a talk; it was a dynamic space where inspiration, experience, and a passion for creation came together.

From Dream to Brand: The Birth of Factory of Us

Factory of Us began with a bold question: “Is it possible to change the world through design?”
Since then, we have grown into a design brand that centers sustainability and uses 3D production with recyclable materials.

Betül Karaca shared, with sincerity and enthusiasm, how this journey began and the values that guided it forward. Seeing how a university-born idea evolved into a professional brand served as a powerful source of inspiration for students.

One of the standout quotes from the session was:
“Believing in an idea is the first step toward growing it.”
A reminder to all young entrepreneurs to never shy away from dreaming big.

Storytelling, Simplicity & Sustainability in Entrepreneurship

Throughout the event, the conversation extended beyond the story of founding a brand—it touched on the very essence of entrepreneurship, the power of creative thinking, and the transformative impact of communication.

Betül Karaca especially addressed communication and design students with this message:
“A good idea is not enough just to exist. It needs to be told, lived, and shared.”

She highlighted the importance of storytelling, design language, and value creation in the branding process—principles that are at the core of building meaningful and lasting ventures.

The Power of Connecting with Young Minds

At Factory of Us, we believe that we don't just produce physical objects—we create meaning, value, and transformation.
For us, connecting with young creatives, sharing experiences, and thinking together are always invaluable.

The “Guest in Class” event embodied that very spirit: the students’ questions, ideas, and creative energy reminded us once again of the bright future ahead.

Thank You

We extend our heartfelt thanks to Ayşe Gülçin Göktay, the instructor of the Entrepreneurship course,
to Associate Dean Şamil Can Güder for his continuous support,
and to Fulya Toy, one of the esteemed faculty members of the Department of Communication and Design, for accompanying us during the event.

And of course, we thank all the students who welcomed us with warmth and enthusiasm.
We look forward to meeting again with everyone who dreams, designs, and creates.

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